The Tipping Point

The Tipping Point

by Malcolm Gladwell
Category:

 595

escription:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Reference: https://www.abebooks.com/Tipping-Point-Gladwell-Malcolm-Abacus/30111631082/bd

Description

Foreign Price£9.99
ISBN9780349113463
FormatHardback
Pages279
PublisherAbacus
GenreSelf Help